After realizing PSU's School of Art + Design lacked a "look-book" — or any printed collateral, for that matter — our school's director approached design students to come up with a solution. Our team researched contemporary look-books and printed booklets that would provide a cost-effective solution, tie our three programs together, and provide a visual brand for prospective art majors.
Our solution was to create a series of three one-page zines that students could produce on our resident Risograph. Each zine would fold out into a poster specific to each practice that prospective students could hang on their walls. We created icons, patterns, and color ways that were specific to each practice and could be made into buttons and other goods as needed.
Studio A+D Projects